Record the source before you remix
A reference can inform pacing, story structure or presentation, but it may also contain another person’s footage, words, music or likeness. Record where you found it and who owns the components before making a reuse decision. A public link or the ability to view an asset does not by itself establish permission to copy it.
This guide offers an operational checklist, not a legal determination. Licensing terms and permissions vary. When rights are unclear, use original or appropriately licensed material or seek advice.
Create a practical provenance record
For each reference, record its source URL, creator or account if known, date accessed, elements you want to use, the permission or license and its limits, and where that evidence is stored. Separate the license for video from any music, spoken words or on-screen text if they have different owners. Do not record private customer details in a public brief.
For an illustrative fictional example, a founder notes that a public video uses a surprised opening and a product reveal. The founder records the link for research, writes a new script based on their own verified feature, and uses their own footage. No claim is made that the original video is licensed for reuse.
| Field | Example entry | Decision |
|---|---|---|
| Source | Public creator video, URL recorded | Research reference only |
| Structure | Reaction followed by product proof | Write an original interpretation |
| Footage and music | Creator-owned or unknown | Do not reuse without suitable permission |
| Product demonstration | Own sanitized app screen | Verify the feature and sharing rights |
| Final export | Saved version and review date | Recheck elements before publication |
Decide what to create independently
Describe an idea in functional terms such as “reaction followed by screen proof.” Write original words rather than copying a creator’s full overlay. Use an owned presenter or a properly licensed asset, and create your own product recording. If a particular video, quote, sound or likeness is essential, check the specific authorization and scope before using it.
If permission is denied, unavailable or limited to a different channel, remove that element or request suitable permission. Do not assume credit alone replaces permission.
Recheck the final asset
Match the finished export against the record: every third-party element should have a source and permission that covers the intended use. Verify product claims independently; a reference creator’s claims are not evidence about your application. Store the final asset and version alongside the provenance record so a later editor can repeat the review.
An internal checklist can reduce mistakes, but it cannot guarantee rights clearance. Seek qualified advice when a proposed use or license is uncertain.
Copy the planning worksheet
Use this worksheet in your own notes. Fill it with verified product details and actual review observations before sharing an asset.
Source and date: __. Creator and asset owners: __. Desired elements: __. Permission and limits: __. Independent replacements: __. Reviewer and final version: __.Browse the founder guide library for the next task in your workflow.